4sight Communications was established by David Bredin in 2001 as a business consultancy specialising in the provision of personnel management advice and training. Based near Cambridge it operated through the Institute for Independent Business International (IIB), but quickly became involved in ‘business coaching’ owners of SMEs.
4sight now specialises exclusively in coaching, coach supervision, and facilitation. David works to help senior executives and potential business leaders, as well as private individuals overcome the challenges of leadership in both their corporate and private lives.
David Bredin
Background
David served for 20 years in the Armed Forces with both British and Gurkha troops operating in many countries across the world including Central America, the Far East, Northern Ireland and the Falkland Islands as well as part of the Rhine Army in Europe (BAOR). He left the services to head up a public relations campaign for a national organisation based in London appearing regularly on TV and radio as well as in the print media. Calling on his considerable experience of leading people he returned to the world of leadership and personal development setting up ‘4sight’ to fulfil an ambition to help people maximise their potential.
David became a Justice of the Peace in 2005 and ‘sits’ as a “Presiding Justice” (Magistrates Courts) based in Cambridgeshire on both the Adult and Youth panels. He has been an ‘appraiser’ and ‘mentor’ of other Magistrates and involved in projects to raise awareness of the Justice system to young people. He is also very involved in the Gurkha Welfare Trust and in many other local activities.
Qualifications
David was Accredited as an “Executive Coach” with the Association for Coaching in 2013 following graduation at the Coaching Academy in 2006. He was accredited as a “Coaching Supervisor” in 2009 by the Coaching Supervision Academy; the latter provides a ‘health-check’ on the quality, as well as supporting the development and resourcing of professional coaches. He holds a Diploma in Life Coaching from Newcastle College and is qualified to deliver and interpret a number of ipsative and normative psychometric assessments, including profiles on personality preferences, ‘mental toughness’ (MTQ48) and leadership (ILM72) as well as 360° feedback.
David is a Certified “MasterMind Executive Coach” of the Rescue Institute (USA) and a “Business Partner” of Clarity4D – a psychometric assessment practice. He qualified as a Fellow of the Chartered Institute of Personal Development in 2005 and as a Member of the Institute of Management in 1993 and became a member of the Institute of Directors in 2015.
Coaching Style
David believes in an holistic approach to facilitate effective change that leads to individuals fulfilling their true potential both in an organisational setting as well as their private lives.
The path to greater fulfilment and performance is seldom easy; David is both empathetic and supportive, but also robust and challenging when the need arises; is training as a Coach Supervisor and experience has given him a deep understanding and knowledge of the psychology of coaching. He works with individuals and teams aligning values with aspirations, helping them convert ‘dreams’ into action to maximise their expertise in leadership, communications, engagement and teamwork.
Experience
He has been coaching business leaders, executives and private individuals for over 20 years.
His work has taken him into large institutions such as the NHS, smaller businesses in manufacturing and service industries as well as those in the ‘Third Sector’. He has also coached individuals as diverse as airline Captains, senior members of the Clergy, Heads of schools, senior academics at university as well as young people facing the challenges of the future.
Contact David for a no obligation free consultation on david@4sight.biz